The Problem
Executive recruiting and personal branding firm TalentCulture hired me as the intern team leader in August 2009. At the time, the company’s online marketing efforts were scattered and out of sync. Unlike many other industry leaders, TalentCulture was still using a stagnant website. The company founder Meghan M. Biro knew the best way to market her services online was to conduct an ongoing social media program to drive conversation around her company’s values.
The Method
During the course of the internship, I led a team of interns who marketing the company on Twitter. I consulted extensively on the user interface, content, marketing and development of the company blog. I also built a few of our about pages using a WordPress platform. Rather than simply signing up for a Blogger account and embedding that into the existing site, we took careful time and consideration in constructing a dynamic team of bloggers made up of industry experts, business pros, and young careerists.
The Results
My efforts culminated in something much more than a business blog. What we have at TalentCulture.com is more like a web-based content machine. We publish 4-5 blog articles per week including multimedia content. The blog has been getting a lot of hits from both inbound links and direct traffic. We’ve been mentioned on a few news wires including Yahoo!, PRWeb, and Interbiznet.
You can find links to my articles on my author profiles page.
Skills Required
online organization, research, blog development, multi-tasking, social media marketing, basic HTML, WordPress skills, management, virtual team building, writing
