Just thought I’d share a few videos I stumbled across this week. Last year, I did a post “TV Advertising: The Good, The Bad and the Ugly.” I’ll continue the spirit of that post here.
I’m a big fan of Gary Vaynerchuk (@garyvee), who made his big break hosting Wine Library TV. He’s now a branding and business development thought leader. His Ted talk pretty much sums up what he is all about. His book “Crush it” is all about doing what you love and hustling to make your dreams come true.
Oy! This video made me cringe…and laugh a little. The video parody itself is great, but the concept highlights some major flaws in modern day public relations. PR pros need to learn the differences between new media outlets and traditional ones. Plus the whole “social media expert” thing has become a running joke on Twitter due to overuse, so let’s only use it in a joking context from now on.
…is also sometimes “The brilliant!” If you’re a “New Dork” like me, you’ll enjoy it.